BBC News announced that it will invest in search engine optimization (SEO) for it s website, giving it stronger visibility in search engines.

“We estimate that about 29% of BBC News website UK traffic comes from search engines,” commented Steve Herrmann, editor of the BBC News website.

With an SEO campaign in play, BBC will allow its journalists to create two headlines for each story. One appears on the front page and on website indexes, as well as on mobile phones. The other headline will be for the article itself.

Via Last Click News

If you have any doubt that a proper SEO campaign is now necessary for any business online, you should check this out. When a big media company like the BBC says that it will invest in SEO, you should definitely sit up and take notice, and consider doing the same thing. Having a proper SEO strategy is now important for any business that has a website online.

Something interesting though, this comes in the wake of the Rupert Murdoch empire saying that they intending to make the search engines pay for indexing their content.