But I think if SEO hasn’t died in the 12 years since it was first predicted, it isn’t going away any time soon.

SEO is more than ranking web pages.

SEO is not about tricking search engines.

SEO is not a complete online marketing plan, but…

SEO — and search marketing in general — isn’t something a smart marketer should ignore or just leave to chance.

If you’re a small business and don’t think search is worthwhile, I’d suggest reading Searching For Small Businesses, Coming Up Frustrated, a post from me about trying to find businesses like you and having huge problems.

Interesting article that runs contrary to the hype that SEO is going away. Again. SEO isn't going away. It's just changing and should only form part of your online marketing strategy (but an important part). Any SEO consultant worth his salt would tell you the same thing.