As the New Year has come, what better way to celebrate than with some Search Engine Optimizing Tips:

1) If you use JavaScript drop down menus or image links, be sure to place text links on the page for the search engine spiders to follow.? Placing them in the footer is fine. Also, make sure these pages are in your XML sitemap as well to promote spidering.

2) Don’t be fooled by the “Content is King” saying. Content matters little if there is not a compelling offer to go along with it. You must have good MARKETABLE content if you are going to be successful online. Ask for the order. Your job online is not just to educate the public on the best option for them, it is also to sell. That is how you make your living and don’t ever forget it.

Jerry West is definitely an SEO expert and the advice he gives in the above post is pure gold.